Aung Ko's Portfolio

Campaign Overview : Ferrovit aimed to address a pressing social issue that resonates with their target audience in Myanmar, especially women. The objective was to build brand relatability by creating a coversation around a meaningful social topic.

Approach : In line with the client’s vision, we conducted extensive research and brainstorming sessions on social challenges relevant to the audience. After thorough exploration, we identified “lack of communication” between mothers and teenage daughters as a key issue. The generational gap often leads to misunderstandings, with daughters feeling unable to fully open up to their mothers, fearing they won’t be understood.

Campaign Execution : To bring this concept to life, we crafted a social experiment featuring real-life mothers and daughters. In separate, heartfelt interviews, we asked them similar questions to uncover the communication gaps between them. The result was a powerful video showcasing that while mothers believe they know their daughters well, there are, in fact, unspoken thoughts and emotions that daughters keep hidden.

Brand Message : Through this campaign, Ferrovit encouraged mothers to embrace open conversations with their daughters and foster an environment where daughters feel understood and supported.

Campaign Achievements: 

• Views: 4M+

• Reactions: 84K+

• Comments: 1.3K+

• Shares: 28K+

Learnings : This campaign resonated deeply with the audience, achieving viral success on Facebook through organic shares alone. The overwhelmingly positive response underscored that the campaign successfully tapped into the audience’s emotions and met the client’s goal of creating relatable, impactful content.

Campaign Overview : Fenza wanted a campaign that connects with expectant mothers and highlights the importance of supporting them. The goal was to show that while pregnancy can feel lonely, there are people around who care and are ready to help.

Approach : To bring this idea to life, we explored the challenges of pregnancy and the quiet support pregnant women often receive. We focused on the message “We All Will Take Care of You,” showing that while pregnancy may feel like a solo journey, family and friends are there to support.

Campaign Execution : We created a touching video that showed different moments in a pregnant woman’s life—small acts of kindness from family and friends, and quiet, comforting gestures from loved ones. The story reminded people that even though pregnancy can feel isolating, she isn’t alone.

Brand Message : Our message was simple but powerful: “Pregnancy may feel like a journey you take on your own, but people around you are here to help.” Fenza encouraged everyone to be there for the pregnant women in their lives.

Campaign Achievements: 

• Views: 4.9M+

• Reactions: 18K+

• Comments: 200+

• Shares: 650+

Learnings : The video connected with viewers, especially in family-centered communities. People reacted warmly, with many sharing their own stories of support during pregnancy. This showed that our message resonated and started meaningful conversations about helping pregnant women feel supported.